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How Can Students Improve Their Competitiveness in an Increasingly Competitive Job Market?
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How Can Students Improve Their Competitiveness in an Increasingly Competitive Job Market?

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Gusti Ayu Tita

Education

Published

calendar_today 12 Maret 2026

The job market today is becoming increasingly competitive, with the number of college graduates rising every year. Newly graduated students are often faced with the challenge of standing out among thousands of other applicants. Therefore, having strong competitiveness is crucial to securing the desired job. So, how can students improve their competitiveness in an increasingly tough job market?

This article will discuss several strategies that students can apply to prepare themselves and boost their competitiveness in the job market.

THE IMPORTANCE OF SOFT SKILLS

For a long time, many students have focused solely on academic grades and achievements during their studies. However, technical skills alone are not enough to compete in the job market. Nowadays, companies prioritize candidates who possess strong communication skills, the ability to work in teams, and the ability to solve problems creatively. These are known as   soft skills  .

Soft skills are essential in almost all types of jobs. For example, the ability to communicate clearly and effectively, both verbally and in writing, is highly valued by employers. Additionally, the ability to work in teams, leadership, and adaptability to change are also significant assets.

BUILDING EXPERIENCE THROUGH ORGANIZATIONS

One effective way to develop soft skills is through organizational experience. Many students are involved in campus organizations, which provide opportunities to lead projects, collaborate with others, and solve real-world problems. Such experiences are highly relevant and valuable in the professional world.

For instance, becoming the chairperson of a campus event can provide experience in time management, communication, and leadership. These skills are highly sought after by employers, and organizational experience can be a valuable asset when applying for jobs.

SHARPENING TECHNICAL SKILLS

In addition to soft skills, technical skills relevant to the desired job are also very important. Students who possess technical skills aligned with the industry they are applying to will have a better chance of being hired. For example, students who wish to work in Information Technology (IT) should master skills such as programming, data analysis, and relevant software tools.

In this digital age, technical skills like mastering software, design applications, or data analysis tools are essential. Therefore, students need to continuously sharpen their technical skills through training, internships, or online courses.

PARTICIPATING IN INTERNSHIPS AND TRAINING

Internships are one of the best ways for students to gain hands-on experience in the workforce. Through internships, students not only learn technical skills but also gain insights into company culture and how work is conducted in a professional environment. Additionally, internships provide an opportunity to expand one's professional network, which is valuable for future career prospects.

If internship opportunities are limited, students can opt for training programs or additional courses relevant to their chosen field. These training sessions will enhance the knowledge and skills necessary for the job market.

BUILDING A NETWORK

Networking is often an overlooked method, but it is crucial for improving competitiveness in the job market. A wide network can open up many career opportunities, from job openings to recommendations from more experienced professionals

Students can start building their network by joining professional communities, attending seminars, or participating in events organized by their campus or external organizations. Additionally, being active on professional social media platforms like LinkedIn can also help students expand their network.

HAVING AN IMPRESSIVE PORTFOLIO

In a competitive job market, having an impressive portfolio is essential to showcase the skills and achievements one has gained. A portfolio should not only contain a list of work experience but also projects completed, training certificates, or work samples relevant to the job field.

This portfolio can be displayed as a personal website, a digital document, or even in PDF format to bring to job interviews. Having a clear and structured portfolio will make students appear more professional and ready to face the workforce.

CONCLUSION

Improving competitiveness in an increasingly competitive job market is not easy. However, by focusing on developing soft skills, gaining experience through organizations, honing technical skills, participating in internships and training, building a network, and having an impressive portfolio, students can prepare themselves effectively to face the challenges of the workforce. With the right strategies, students can enhance their chances of success and stand out in this highly competitive job market.

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About the Author

Gusti Ayu Tita

Author — STEKOM University

An active author focused on academic issues, educational technology, and human resource development in the campus environment.